Thursday, January 28, 2010
Wednesday, January 27, 2010
For fuck sake
Fox leads for trust (via Public Policy Polling http://publicpolicypolling.blogspot.com/2010/01/fox-leads-for-trust.html) Americans do not trust the major tv news operations in the country- except for Fox News. Our newest survey looking at perceptions of ABC News, CBS News, CNN, Fox News, and NBC News finds Fox as the only one that more people say they trust than distrust. 49% say they trust it to 37% who do not. CNN does next best at a 39/41 spread, followed by NBC at 35/44, CBS at 32/46, and ABC at 31/46. Predictably there is a lot of political polarization in which outlets people trust. 74% of Republicans trust Fox News, but no more than 23% trust any of the other four sources. We already knew that conservatives don't trust the mainstream media but this data is a good prism into just how deep that distrust runs. For Democrats the numbers are a complete opposite- a majority trust all of ABC, CBS, CNN, and NBC while only 30% have faith in Fox News. Continuing the trend in our polling over the last few months that independents hate everything, a plurality of them distrust all five outlets we looked at. NBC is the most popular choice among Democrats at a 62/17 spread. Although 'NBC News' was the entity named in the question it's possible respondents could have been lumping MSNBC in with it given the good numbers on the left. At a 17/69 spread CBS was the least popular with Republicans, perhaps indicating residual unhappiness from the Dan Rather days. CNN finished second among Democrats, Republicans, and independents suggesting that it may be the least polarizing of the major tv news operations. These numbers suggest quite a shift in what Americans want from their news. A generation ago Walter Cronkite was the most trusted man in the country because of his neutrality. Now people trust Fox the most precisely because of its lack of neutrality. It says a lot about where journalism is headed.
Monday, January 18, 2010
Tuesday, January 5, 2010
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